Red Hat Challenged us to:

Because of recent economics, success for

face-to-face events

has been measured in minimizing the expected drop-off in attendance & exhibitor participation. It's this climate that makes the success of the Red Hat Summit so unusual. While similar events had seen a drop in attendance of 30%, Red Hat, working with Immersa, was able to meet attendance goals in 2009 with 1,547, and

exceed them in 2010 with 2,100 attendees

.

Event elements:

• Revamped Attendee Marketing

  -- Immersa helped Red Hat understand its potential audience & better craft their overall messaging to ensure

  Red Hat met its goals

  . And, sponsorship was at an all time high.
• A Reinvented Exhibit Floor -- Immersa created a layout to maximize available space, while improving traffic flow and

  overall energy

  on the show floor. Immersa also introduced a new way to sign Exhibitors, resulting in the

  re-signing of 75% of their exhibitors

  .
• A

  fully branded

  venue – Everything from signage to venue staff was branded
• A

  Cool Stuff

  Store – A merchandise counter that was filled with Red Hat branded swag